Brand Story
Our founder, Mr. Seah Boon Lock, was an ambitious young man with a strong entrepreneurial spirit.
Over 30 years ago, he ran a small duck rice stall in the Sembawang kampong area, driven by his mission to serve quality food to people from all walks of life.
Today, Yew Kee Group has grown into a diverse portfolio of both Non-Halal and Halal brands, including Yew Kee Duck Rice, Yew Kee Specialities, XO Minced Meat Noodle, My Kampung, My Kampung Chicken Rice, Kampung Kopi House, CHICHA San Chen, Victoria Bakery, and PastaGo — continuing our heritage of good food and warm hospitality.
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Brand Story
Our founder, Mr. Seah Boon Lock, was an ambitious young man with a strong entrepreneurial spirit.
Over 30 years ago, he ran a small duck rice stall in the Sembawang kampong area, driven by his mission to serve quality food to people from all walks of life.
Today, Yew Kee Group has grown into a diverse portfolio of both Non-Halal and Halal brands, including Yew Kee Duck Rice, Yew Kee Specialities, XO Minced Meat Noodle, My Kampung, My Kampung Chicken Rice, Kampung Kopi House, CHICHA San Chen, Victoria Bakery, and PastaGo — continuing our heritage of good food and warm hospitality.
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1961
The story began in 1961, when family patriarch Mr Seah Teck Yew started selling braised duck rice from a humble pushcart stall in Nee Soon, with the support of his nine children.
1987
After years of learning the ropes alongside his father, our founder, Mr Seah Boon Lock, eventually went on to establish his own Yew Kee Duck Rice in Yishun.
2000
Our first XO Minced Meat Noodle was established in year 2000 at Newton Food Centre.
2002
Our founder successfully grew Yew Kee Duck Rice to 15 outlets.
2003
Opening of our first Yew Kee Duck Rice standalone food shop at Liang Seah Street.
2006
To support growth and the expansion of its brands, the Group established its headquarters and upgraded its central kitchen at 32 Woodlands Terrace.
2013
Yew Kee Duck Rice was awarded the 2013/2014 Singapore Brands Awards by the Singapore Brands Entrepreneurs’ Alliance (SBEA).
2016
Yew Kee Duck Rice was first awarded the Tasty Singapore Brand Ambassador Award by International Enterprise Singapore, Singapore Food Manufacturers’ Association, Singapore Manufacturing Federation and Restaurant Association of Singapore.
2016
Yew Kee Duck Rice was awarded the Top 10 Outstanding Singapore Food Masters in the central zone by SPH Newspapers.
2017
Opening of our first My Kampung halal food concept at Junction Nine.
Opening of our first Kampung food court at the Singapore Institute of Management.
2017
Yew Kee Duck Rice was awarded both the Top 10 Braised Duck Rice Award and SPBA-Heritage Brands Award.
2019
Opening of our first Fine Food food court at the National University of Singapore.
2019
Signing of our Master Franchise Agreement with Fang Yuan F&B International Co., Ltd.
Opening of our first CHICHA San Chen flagship store at 313@somerset.
2022
We underwent a group-wide rebranding from “Yu Kee” to “Yew Kee” to better reflect our heritage and history.
That same year, Yew Kee Duck Rice was awarded the Hawker Heritage Award by the Federation of Merchants’ Association of Singapore.
2022
Opening of our first PastaGo store at JCube Shopping Mall.
2022
CHICHA San Chen was ranked No.1 for two consecutive years 2022-2024 by The Straits Times for Best Customer Service Category in the catering, restaurants and leisure industry.
2023
Successfully listed on the Catalist Board of the SGX-ST.
Created a new brand, Kampung Kopi House, selling halal, familiar local all-day breakfast such as Traditional Toast, home-made desserts, Nanyang Coffee and many more.
2023
Showcased at the Singapore Food Festival 2023 with an exclusive menu, a collaboration between Yew Kee Duck Rice and PastaGo.
Bringing together Yew Kee’s braised duck with the contemporary flavours of PastaGo, serving up dishes such as Pasta Fries served with a spicy dipping sauce infused with Yew Kee’s Speciality Chilli, Truffle Cream Sauce and Braised Duck on Kway Teow and more.
2024
Supporting wildlife conservation through adopting ducks in Singapore Zoo’s Kidzworld.
2024
The Group clinched the Master Franchisee rights for CHICHA San Chen in the Macau SAR.
That same year, we launched our first CHICHA San Chen flagship store at The Londoner Macao, spanning nearly 2,000 sqft.
2025
Yew Kee Duck Rice was awarded the Top Influential Brands Award – Local Cuisine Category.
2026
Our Headquarters at 32 Woodlands Terrace entered a two-year transformation, with operations temporarily relocated to Woodlands Square.
2028
The New Headquarters transformation will add two additional storeys, bringing the building to four storeys, with completion targeted for 2028 and a total built-up area of 28,697 sqft.
